2008 10 months, a financial crisis if the world overnight rushing. In this turmoil, high dependence on export markets for China's home appliance industry, almost instantly felt a chill blowing? Oct. 15, the 104th China Import and Export Fair (Canton Fair) opening day, a bit exhibitors told reporters: "Compared with the previous Fair, the first day of traffic has decreased significantly. even to the will of the foreign, but also look for prices much less signed one."
Financial turmoil, home appliances export situation
China Household Electrical Appliances Association, said Xu Dongsheng, Deputy Secretary-General, for the export of home appliances in 2008 form, can only be a "difficult" words to describe. Xu Dongsheng revealed that from January to August 2008, household appliances industry in total exports 25 billion U.S. dollars, up 17.7% over last year, the growth rate down 10.7 percentage points. 1 billion U.S. dollars in annual exports of 11 categories in the main export products, household electric fans, electric heating stove and microwave 1-8 total exports compared with 20.7% a year ago there, 15.8%, and 2.1% negative growth; air conditioner , refrigerators, washing machines, food processing machines and other products to increase by 6 percentage points down 15.8,19.3,5.7,6.1,0.2; only rice cookers (grilled device), coffee machine (kettle) of the two products increase to maintain growth.
Xu Dongsheng that affect the exports in 2008 due mainly to the following points. First, appreciation of the RMB to the export business losses, and second, monetary tightening led to a substantial increase in financing costs, third, soaring raw material prices and labor costs. In addition, GFK China industry research and customized services division director Yeping Jiang stressed that the current global economy are in turmoil, which caused the Chinese home appliance exports had a tremendous impact. Ye Ping, said the United States 1011, according to Popconrn an online consumer survey, in December 2007 since the consumers surveyed, about half are working to reduce living expenses.
Form in this export, the Chinese home appliance enterprises should do about it? In this regard, some experts said: "Zhiyizhibi, owners can win every battle."
Should one, understand the target market
Xu Dongsheng that the export of household electrical appliance enterprises are to successfully resist the "winter" for each target market analysis, there are coping strategies for the proposed critical. Dong-Sheng Xu that in the global financial turmoil, are hardest hit markets are the U.S. market, followed by Europe and Japan. In contrast, although India, China, Russia, Brazil and the Middle East countries, emerging markets will slow economic growth, but growth will remain stable. Therefore, the future export strategy in the enterprise, we should pay more attention to the export of these emerging countries.
Ye Ping, said the world's largest consumer durables market research agency, GFK sales of 140,000 per month from stores worldwide data collection. Analysis of these data, the results show that the current Western Europe and North America is the world's largest home appliance market in 2007, these two major home appliances market sales were 48.6 billion U.S. dollars and 320 billion dollars. Although the Asian market (excluding Japan and the Middle East, the same below) to 30 billion U.S. dollars of sales included in the third, but its per capita sales of major appliances is far less than Western Europe and North America, which suggests that there are Asian markets considerable tap potential. From the market rate of growth in 2007, 2007, Western Europe and North America, large household appliances market grew by 11% and 1%, which is far below the global average. In fact, the large household appliance market, the largest increase was in South America, Eastern Europe and Asia, sales growth in 2007 than in 2006 were 31%, 27% and 24%. These data also show that attach importance to the traditional key export markets, new markets on the Xing "intensive" will be the trend.
In addition, China's vice president of Marsh, Senior Vice President Lee stressed that changing overseas markets, while exports are crucial to China's home appliance business sales channels, in this context, the Chinese home appliance enterprises necessary to introduce the system, improve the export risk management mechanism. Lee to international trade in case of credit transactions, said: "Since 2007, the sub-prime crisis, the international economic downturn and financial environment deteriorated significantly increased delinquent and even the possibility of bad debts, which requires businesses have identification, measurement, analysis of risk and ultimately determine the response programs. In fact, 70% of the risks can be a variety of tools and techniques to anticipate, mitigate or transfer in order to protect shareholder value. "
|