Special note:
This report is a deep research report originated by BBIC. It is an individuality custom report. BBIC will revise the contents and then re-perfect industrial data and analyze contents on basis of the new contents according to specific requirements put forward by enterprises of different types and industries. In this way, BBIC supplies the whole service for the enterprises to understand the market trends of the industry in detail.
Abstract:
This report describes the operation environment of the Chinese instant noodle industry in detail. It mainly researches and predicts the development of its downstream industries and the long and short-term trends of the demand for instant noodle. According to the opportunity and threat of the industry, this report has the BBIC’s investment and strategic proposals for the development of the instant noodle industry. It helps the instant noodle manufacturers accurately grasp the development trends of the industry and correctly draw up competition strategy and investment strategy through the precise contents, detailed data and visual charts. The main data were gathered from the National Bureau of Statistics of China, Research Center of the State Council, General Administration of Customs, China Instant Noodle Industry Association, and the field research of BBIC.
The report integrates the data resources of some authority organizations and expert resources. It extracts the exact and valuable information from lots of data. Combining with the environment of the industry, the report carries out the researches and analyses from the angles of theory, practice, macroscopic and microscopic. Its conclusions and standpoints try to reach the unification of the forward looking, practicability and feasibility. This report is written by the senior industry analysts and the industry expert group of BBIC after the market research and data gathering. It is one of the important bases for the instant noodle enterprises, related investment enterprises and government department to grasp development trends, pierce competition pattern, operation and investment risk aversion, and draw up correct competition and investment strategic decision. It is a very important reference.
Contents
Chapter 1 Development environment of instant noodle industry. 6
Section 1 Domestic macroeconomic environment 6
1. Historical track of GDP. 6
2. Historical track of fixed assets investment 6
3. Historical track of import and export 6
4. Prediction for development of Chinese macro economy in 2008. 6
Section 2 Policies of Chinese instant noodle industry. 6
1. “11th Five-year Plan”. 6
2. Encouragement policies. 6
3. Tax policies. 6
4. Investment policies. 6
Section 3 Michael Porter’s Five Forces Model of development of instant noodle industry. 6
1. Industry competition. 6
2. Bargaining power of buyers. 6
3. Bargaining power of sellers. 6
4. Threat of entry. 6
5. Threat of substitute. 6
Section 4 Main development factors influencing instant noodle industry. 6
Section 5 Prediction for development and trends of Chinese instant noodle industry from 2008 to 2010 6
Chapter 2 Production of Chinese instant noodle industry. 6
Section 1 Total output from 2004 to 2007. 6
Section 2 Output structure from 2004 to 2007. 6
Section 3 Over capacity from 2004 to 2007. 7
Section 4 Current period inventory and product inventory from 2004 to 2007. 7
Section 5 Production cost from 2004 to 2007. 7
Section 6 Prediction for output from 2008 to 2010. 7
Chapter 3 Consumption of Chinese instant noodle industry. 7
Section 1 Total consumption from 2004 to 2007. 7
Section 2 Consumption features and trends from 2004 to 2007. 7
Section 3 Disequilibrium of supply-demand from 2004 to 2007. 7
Section 4 Satisfaction rate and potential demand from 2004 to 2007. 7
1. Satisfaction rate. 7
2. Potential demand. 7
Section 5 Market price from 2004 to 2007] 7
Section 6 Prediction for consumption from 2008 to 2010. 7
Chapter 4 Supply-demand of Chinese instant noodle market 7
Section 1 Supply-demand from 2001 to 2007. 7
1. Supply. 7
2. Demand. 7
3. Supply-demand gap. 7
Section 2 Prediction for supply trends from 2008 to 2010. 7
Section 3 Prediction for demand trends from 2008 to 2010. 7
Section 4 Prediction for trends of supply-demand gap from 2008 to 2010. 7
Section 5 Main factors influencing supply-demand. 7
Chapter 5 Import and export market of Chinese instant noodle industry. 7
Section 1 International trade market from 2004 to 2007. 7
Section 2 Import and export volume from 2004 to 2007. 7
Section 3 Related policies on domestic and foreign import and export from 2004 to 2007. 7
Section 4 Features of import and export from 2004 to 2007. 7
Section 5 Structure change from 2004 to 2007. 7
Section 6 Prediction for import and export market from 2008 to 2010. 7
Chapter 6 Market price of Chinese instant noodle industry. 7
Section 1 Trends of average price from 2004 to 2007. 7
Section 2 Price trends from 2004 to 2007. 8
Section 3 Pricing mechanism.. 8
Section 4 Prediction for price trends from 2008 to 2010. 8
Section 5 Prediction for price trends of major products from 2008 to 2010. 8
Chapter 7 Regional market of Chinese instant noodle industry. 8
Section 1 Production in different regions from 2004 to 2007. 8
Section 2 Consumption in different regions from 2004 to 2007. 8
Section 3 Market price in major cities from 2004 to 2007. 8
Section 4 Competition in different regions from 2004 to 2007. 8
Section 5 Supply-demand trends in different regions from 2004 to 2007. 8
Section 6 Prediction for product development in different regions from 2008 to 2010. 8
Chapter 8 Competition pattern of Chinese instant noodle industry and enterprises. 8
Section 1 Main domestic and foreign enterprises from 2005 to 2007 (including development introduction, recent operation situation and etc.) 8
Section 2 Summary of historical competition pattern of instant noodle industry. 8
1. Concentration degree. 8
2. Competition degree. 8
Section 3 Competition of instant noodle enterprises. 8
1. Market power of leading enterprises. 8
2. Competitiveness of other enterprises. 8
Section 4 Operation and development mode of representative enterprises. 8
Section 5 Recent mergers. 8
Section 6 SWOT analysis of development of domestic and foreign enterprises. 8
Section 7 Prospect of competition pattern of instant noodle industry from 2007 to 2010. 8
1. Concentration degree. 8
2. Influence of competition pattern on product price. 8
3. Change of product competition pattern. 8
Chapter 9 Development of product technology of Chinese instant noodle industry. 8
Section 1 Development status quo. 9
Section 2 Technology maturity. 9
Section 3 Technology gap between domestic and foreign products and main factors. 9
Section 4 Countermeasures for improving technology. 9
Section 5 Comparison of production equipment of main domestic and foreign producers. 9
Section 6 Development trends of R & D and design. 9
Chapter 10 Product marketing of Chinese instant noodle industry. 9
Section 1 Domestic marketing mode. 9
Section 2 Main marketing channels. 9
Section 3 Advertisement and sales promotion. 9
Section 4 Price competition mode. 9
Section 5 International marketing mode. 9
Chapter 11 Investigation of consumer preference of Chinese instant noodle industry. 9
Section 1 Target consumer group. 9
1. Consumer preference of different income level 9
2. Consumer preference of different ages. 9
3. Consumer preference of different regions. 9
Section 2 Brand market 9
1. Brand Cognitive. 9
2. Brand preference. 9
3. First cognitive channel 9
4. Brand purchased by customers. 9
5. Brand loyalty. 9
6. Market share. 9
7. Consumption concept 9
Section 3 Related attitude and influence of different customers. 9
1. Price sensitivity. 9
2. Influence of brand. 9
3. Influence of convenience. 9
4. Influence of advertisement 10
5. Influence of packaging. 10
Chapter 12 Investment risks of Chinese instant noodle industry. 10
Section 1 Investment opportunities from 2007 to 2010. 10
1. Main product investment opportunities. 10
2. Main export investment opportunities. 10
3. Diversified investment opportunities. 10
Section 2 Prospect of investment risks of instant noodle industry from 2008 to 2010. 10
1. Macro-control risk. 10
2. Industry competition risk. 10
3. Supply-demand fluctuation risk. 10
4. Technical risk. 10
5. Management risk. 10
6. Other risks. 10
Chapter 13 Investment suggestion of Chinese instant noodle industry. 10
Section 1 Investment of instant noodle industry from 2007 to 2010. 10
1. Hot investment products. 10
2. Hot investment regions. 10
3. Hot investment ways. 10
Section 2 Suggestion on operation strategy of instant noodle enterprises. 10
1. Benchmarking of instant noodle enterprises from 2007 to 2010. 10
1.1 Experience and reference of domestic enterprises. 10
1.2 Experience and reference of foreign enterprises. 10
Section 3 Capital operation mode of instant noodle enterprise from 2007 to 2010. 10
1. Operation suggestion of instant noodle enterprises in domestic capital market 10
1.1 M & A suggestion of instant noodle enterprises. 10
1.2 Selection suggestion on financing mode of instant noodle enterprises. 10
2. Operation suggestion of instant noodle enterprises in foreign capital market 10 (Editor in charge ：Roy Huang) |